General Motors is ramping up its all-electric vehicle efforts with plans to launch 30 new EV models globally by 2025. Interestingly, GM will offer a selection of its latest battery-powered vehicles in Europe, with new GM EV sales ramping up in the region this fall. 

Citing an anonymous source familiar with the matter, Automotive News did not specify the Nordic countries where GM would offer its new EVs. However, Norway is considered a prime target given strong EV sales in the country following a government-backed goal to make zero-emission vehicles account for all new vehicle sales by the 2025 calendar year. Denmark, Finland, and Sweden are also possible targets for GM’s EV expansion. 

Back in May of 2022, GM CEO Mary Barra indicated that GM would seek to re-enter the European market with its latest all-electric models. 

“About five years ago, we sold our Opel business to what is now Stellantis and we have no seller’s remorse from an internal combustion business,” Barra said during a conference in Los Angeles last year. “But we are looking at the growth opportunity that we have now, because we can reenter Europe as an all-EV player. I’m looking forward to that.” 

GM exited the European market in 2017 after selling the Opel and Vauxhall brands to Groupe PSA for $2.2 billion. GM currently has a very limited presence in Europe, with only a handful of Cadillac units and examples of the Chevy Corvette sold in the region last quarter. 

Looking ahead, GM’s possible European contenders include the Cadillac Lyriq, Chevy Equinox EV, and Chevy Blazer EV, as well as the new Buick Electra E5 crossover from China. Meanwhile, larger GM electric models like the Chevy Silverado EV and GMC Hummer EV could serve a limited, niche customer base.