Wallan Trading Company — the leading player in the Saudi automotive sector — has signed a strategic agreement with ZEEKR, the global electric mobility technology and solutions brand owned by Geely Automobile Holdings. The agreement will see the two entities collaborate as partners, with Wallan Trading Company serving as an authorized representative and distributor of the ZEEKR brand in the Saudi market.

The partnership was officially announced at a special ceremony hosted by Wallan Trading Company in Riyadh on 17 February 2024. Held in the presence of Fahad Al-Wallan, Chairman of Wallan Trading Company, the engagement brought together a selection of senior officials representing both entities. The ceremony also served as the backdrop for the launch of two of ZEEKR’s latest luxury offerings in the Kingdom: ZEEKR 001 and ZEEKR X.

In line with the Kingdom’s Vision 2030 objectives and the Saudi Green Strategy, the partnership marks the latest step by Wallan Trading Company and ZEEKR to advance the country’s sustainability goals and enhance the local circular economy.

The partnership keeps Wallan Trading Company’s strategy to expand, increase, and diversify its investment and representative portfolio in the Kingdom. Leveraging ZEEKR’s innovative range of electric mobility technologies and Geely Holding Group’s decades’ worth of car manufacturing experience — 37 years — Wallan Trading Group has set out to build on a legacy of elegant automaking powered by advanced technologies to deliver quality cars that meet the demands of Saudi customers and are suited to the local climate and terrain.

Fahad Al-Wallan, Chairman of Wallan Trading Company, said: “We are delighted to have partnered with ZEEKR, as this agreement promises so much for Saudi auto enthusiasts, the national and regional motor industry, and the Kingdom’s economy. In addition to advancing sustainability and creating a greener, healthier future for all, this collaboration will accelerate the transformation of our sector, empowering us to keep pace with new developments by transitioning from internal combustion engines to electric motors.”

Cannon Wang, Mena Regional Director at ZEEKR, said: “Saudi Arabia is a key area of focus for us at ZEEKR. As a sophisticated market renowned for its discerning consumers, thriving auto sector, and rapidly developing ecosystem of tech innovators, the Kingdom holds up a mirror to the very best of our industry, reflecting the values that drive us as a brand. With Vision 2030 presenting an ambitious blueprint for the future — one in which sustainability is at the very core of business and social life — we see tremendous opportunities for the growth of the electric vehicle segment.”