As the demand for large SUVs continues to dominate the global automotive landscape, accounting for nearly half of car sales in 20231, an interesting paradox arises: while consumers seek spacious vehicles, concerns over greenhouse gas emissions loom large. Electric vehicles (EVs) offer a promising solution, yet the market for full-size electric SUVs remains narrow. Addressing this gap, Nasdaq-listed VinFast has begun delivering its VF 9, a seven-seater, all-electric SUV, to the North American market.
VinFast envisions the VF 9 redefining the SUV segment in Canada. Combining luxury, comfort, and a strong focus on sustainability, the VF 9 is more than a car—it’s a vehicle built to care, blending innovation with a human touch. At a recent auto show, one early tester captured the VF 9 experience succinctly: “It was surprisingly comfortable, spacious, and even for its size, very responsive. We were just very surprised by the massage feature—I’ve never experienced it.”
The Vehicle That Loves
Design, for the VF 9, begins with a clear philosophy: blend grandeur and elegance. Created by Pininfarina, the renowned design studio, the SUV features a striking LED light strip shaped like bird wings, effortlessly combining the boldness of American automotive styling with European finesse. This isn’t merely a car that demands attention; it earns admiration. Every angle of the VF 9 conveys strength and purpose, making it instantly recognizable.
Step inside, and the opulence is unmistakable. Plush leather upholstery graces every touchpoint, while soft-close doors hint at a thoughtful approach to detail. The three-row configuration offers flexible options for six or seven passengers, ensuring that even long journeys are comfortable. Captain seats in the second row are equipped with integrated massage and ventilation features—a rarity in the segment. This is the essence of the VF 9: a space where every passenger, regardless of age, feels at home.
Beyond comfort, practicality shines. Ample storage solutions accommodate luggage for extended adventures, while an impressive heads-up display (HUD) projects vital information—speed, navigation, and advanced driver assistance system (ADAS) alerts—directly onto the windshield. This feature ensures drivers remain focused on the road ahead, combining safety and convenience in equal measure.
For Canadians, the VF 9’s message is clear: it’s possible to invest in a vehicle that reflects your values. With its spacious design, advanced features, and eco-conscious credentials, the VF 9 aligns perfectly with the aspirations of families and individuals seeking to reduce their environmental footprint. This alignment is further amplified by the lower operating costs associated with EVs, a compelling incentive for budget-conscious drivers who also want premium quality.
Services That Care
VinFast’s commitment to its customers doesn’t end at the point of sale; it extends into ownership with a suite of after-sales policies that redefine care.
The VF 9 comes with an industry-leading warranty: 10 years or 125,000 miles, whichever comes first, and an unlimited-mileage battery warranty for the same duration. This assurance reflects confidence in the VF 9’s build quality and durability, offering peace of mind to drivers navigating diverse terrains and weather conditions.
Charging infrastructure is another area where the VF 9 excels. Compatible with Tesla’s extensive network and manageable through a single app, the vehicle simplifies the charging process. Coupled with roadside assistance and mobile repair services, the VF 9 ensures that drivers are supported every step of the way. Should manufacturing defects arise, VinFast’s policy of goodwill compensation underscores its philosophy of prioritizing customer trust.
Such offerings symbolize one of the most important value for VinFast: Exceptional after-sale policy. By eliminating barriers to EV adoption, from infrastructure concerns to maintenance worries, the VF 9 invites drivers into an ownership experience that is as seamless as it is rewarding.
It’s this unwavering commitment to customer satisfaction that has propelled VinFast to new heights. In its home market of Vietnam, the automaker has emerged as the leading automotive brand, surpassing all foreign and gasoline-powered competitors to become the first domestic EV manufacturer to achieve this milestone—an impressive feat accomplished in just over five years since market entry.
VinFast’s international effort is also delivering tangible results. September marked a record-breaking month for the company in North America, driven by its ongoing enhancements to its electric vehicle lineup.
Against this backdrop, the VF 9’s introduction to Canada represents more than just a response to shifting market trends or consumer demands. It embodies VinFast’s “love & care” philosophy—a principle that informs every facet of its operations, from innovative vehicle design to exceptional customer service—solidifying its reputation as a forward-thinking, customer-focused EV manufacturer.
