Despite the current chaos surrounding auto tariffs, Kia is continuing with its future plans, which include finally selling a pickup in America. The Korean automaker announced the new truck during its annual Investor Day, where it also released details about what it aims to accomplish by the end of the decade.
A Kia Truck for America
While Kia’s planned electric pickup truck will be the first one sold on our shores, it will actually be the company’s second cargo-bed-toting model. The Kia Tasman generated a lot of buzz leading up to its global reveal last October, however, it’s only sold overseas. Still, Kia hopes to build on the Tasman’s success, which is expected to sell 80K units per year.
We don’t have any specific details about Kia’s next pickup, other than it’ll be based on a new EV platform. Kia CEO Ho Sung Song also reportedly said the company wants to bring a mid-size truck to the States, and it sounds like it’ll be more capable off-road than the Hyundai Santa Cruz. If you like marketing lingo, Kia’s future electric truck will have a “robust towing system” and “best-in-class interior and cargo space.” That’s all TBD, but Kia says its goal is to eventually sell 90,000 copies of the new electric truck per year. Now we just have to wait for it to actually go on sale.
