Electrifying the car market may be getting more difficult, with the share of Americans who say they’re “very unlikely” to consider an EV for their next vehicle purchase growing in each of the first three months of the year, according to a new report.  

In March, 21% of new-vehicle shoppers said they were “very unlikely” to consider an EV, up from 18.9% in February and 17.8% in January, consumer analytics firm JD Power said in a monthly EV report. In contrast, the percentage of car shoppers who say they are “very likely” to consider an EV was 26.9% in March, largely flat this year.  

Persistent worries about charging infrastructure and vehicle pricing’s dampening enthusiasm, the report said.  EV’s market share of all new-vehicle sales dropped to 7.3% in March, down from a record high of 8.5% in February but up from 2.6% in February 2020.   

“Many new vehicle shoppers are becoming more adamant about their decision to not consider an EV for their next purchase,” JD Power said.