LONG BEACH, Calif., May 19, 2023 /PRNewswire/ — Bridgestone Americas (Bridgestone) today held the world debut of its new Turanza EV grand touring tire, the company’s first-ever replacement tire designed specifically for premium electric vehicles and the first to feature Bridgestone ENLITEN technology. Launching immediately at tire retailers nationally, the new Bridgestone Turanza EV grand touring tire was purposefully designed to account for the unique vehicle dynamics of EVs, providing excellent tread life, minimal ride noise and confident wet handling to complement the electric vehicle experience. Designed, developed and manufactured in North America, the initial five sizes include fitments for Tesla Model 3, Model S, Model X, Model Y and Ford Mustang Mach-E, with 13 additional sizes launching in early 2024. 

The Bridgestone Turanza EV tire is the first replacement market tire in North America to feature ENLITEN technology, which is engineered to help optimize all-season performance, provide longer wear life, and allow for the incorporation of renewable and recycled materials in its tire products. 

Bridgestone plans to grow and evolve ENLITEN technology and design features to deploy across its entire product line in the future. A new ENLITEN technology debuting on the Bridgestone Turanza EV is PeakLife, a next-generation polymer technology that enhances tread resistance to wear, aiding in enabling extended tire life. 

Developed by Bridgestone engineers and scientists at the company’s Americas Technology Center in Akron, Ohio, the PeakLife polymer proceeded from the research and development phase to in-market product application in less than two years to prioritize significantly improving the Turanza EV’s wear capabilities. By creating an extensive network of unique bonds between the innovative polymer and reinforcing particles, the tread on tires with PeakLife technology can last longer,² helping to reduce the need for new tires and easing the mobility ecosystem’s consumption of raw materials. Bridgestone PeakLife technology focuses on improved wear resistance,⁴ which can help extend tread life, and is engineered to deliver lower levels of rolling resistance⁴ to help increase vehicle fuel efficiency. 

“With the accelerated progress toward an electrified vehicle fleet, we’re thrilled to launch a tire that is designed to help drivers get the best overall experience from their electric vehicles, including ride comfort, all-season driving performance and excellent wear life,” said Riccardo Cichi, President and Chief Sales Officer, Bridgestone Americas. “We are also excited to introduce ENLITEN, which marks a major pivot in how we approach tire technology and design to deliver both exceptional dynamic performance and increased use of renewable and recycled materials.”