Devonshire Motors, a prominent retail partner of Hyundai Motor UK, has been honoured with the EV Advocate of the Year award at the prestigious AM Awards. This accolade is a testament to their dedicated efforts in promoting Hyundai’s electric vehicle (EV) range. Notably, electric vehicles have constituted a significant portion of Devonshire Motors’ sales, with figures reaching 34% as of February 2023 and showing an upward trend to 36% by January 2024.

The company has adopted innovative strategies to boost EV sales and awareness. Among these initiatives are the integration of EVs into its loan car fleet and the provision of incentives for customers to engage in test drives. Furthermore, Devonshire Motors has taken significant steps to educate consumers about electric vehicles, especially those with limited knowledge, by offering comprehensive explanations that demystify the EV experience. A key component of their marketing strategy includes a multi-channel campaign focused on promoting Hyundai’s fully electric range.

This campaign is complemented by an offer of a free home charge point with every new Hyundai EV purchase. Additionally, the company leverages social media content to dispel myths surrounding EV usage and encourage its normalization among consumers.

Looking ahead, Devonshire Motors plans to introduce further innovations aimed at enhancing customer experience and engagement with EVs. These include the deployment of an AI assistant on their website, the development of a bespoke EV training module for staff, and the establishment of a Hyundai rapid charging hub on-site. These initiatives underscore Devonshire Motors’ proactive approach and commitment to educating customers about sustainable mobility options. Ashley Andrew, President of Hyundai Motor UK, praised Devonshire Motors for their achievements and their significant role in modernizing retail within the automotive industry.

Hyundai Motor Company, established in 1967, is a leading global automotive manufacturer present in over 200 countries. The company is committed to advancing Smart Mobility Solutions and aims to lead in the zero-emission vehicle market through hydrogen fuel cell and EV technologies. Hyundai Motor Europe HQ, established in 2000, plays a crucial role in the company’s market presence in Europe. Since entering the UK market in 1982, Hyundai Motor UK has seen considerable sales growth, particularly with its TUCSON model leading in the hybrid sector. Hyundai is known for its comprehensive Five Year Unlimited Mileage Warranty package for all new passenger cars and offers a Promise Approved Used Cars program for pre-owned vehicles.