Mazda, known for its “Zoom-Zoom” brand and focus on driving dynamics, has been criticized for its lack of electric vehicle options in the current market. However, the automaker has finally confirmed that it plans to launch a battery-electric vehicle (BEV) in 2025. The announcement was made by Mazda North America CEO Tom Donnelly, adding credibility to the news.

While specific details about the upcoming BEV are scarce, Donnelly indicated that it will likely be a crossover and may replace the popular CX-5 model. The decision to launch a BEV is in response to consumer demand, indicating that Mazda is committed to an electrified future.

In the meantime, Mazda will continue to expand its plug-in hybrid lineup, which it sees as the right technology for the current marketplace. Plug-in hybrids are seen as a transitional solution, offering reduced emissions while addressing infrastructure challenges that hinder the widespread adoption of fully electric vehicles.

However, Mazda’s current hybrid offerings are limited. The CX-90 PHEV is an excellent option but is large and expensive. In other markets, there are the CX-60 Hybrid and Mazda 2 Hybrid, the latter being a re-skinned Toyota Yaris. The now-cancelled Mazda MX-30 EV had a limited range and was only available in California.

This new commitment to BEVs is a positive step for Mazda enthusiasts who value the brand’s driving dynamics, style, and attainable luxury, but also want to transition away from gasoline engines. The company has also announced its plans to launch a range of BEVs between 2028 and 2030, which could make up a significant portion of its global volume.

Mazda is aware of the evolving market trends and has been engaging with new tech partners, including Panasonic for batteries. Moreover, it has established close ties with Toyota, leveraging its hybrid and forthcoming BEV technologies. This collaboration is expected to drive accelerated transformation within Mazda.

Mazda’s move towards electrification is crucial to prevent being left behind in an industry that is rapidly shifting towards electric vehicles. The company aims to cater to its largest and most important market, North America, where there is a growing demand for electric vehicles. Enthusiasts are hopeful that Mazda can maintain its essence of “Zoom-Zoom,” even in the electric future where the sound of the engine may disappear, ensuring that their driving experience remains exciting and enjoyable.