Ford Hires New CMO Away From Toyota as It Pivots Toward Electric Vehicles
Ford Motor hired a new global chief marketing officer away from rival Toyota as the automaker contends with a costly and slower-than-expected shift toward electric vehicles, as well as a potential strike by thousands of unionized workers. Lisa Materazzo succeeds Suzy Deering, who…
Ford Is Killing Gas Crossovers To Make Room For EVs
Almost every automaker around the world is rushing to bring in new, battery-powered models to replace their aging range of gas-powered cars. Volvo has the EX90 as its new flagship SUV, Fiat is bringing the 500 back to America as an electric city…
2024 Ford Puma EV Expected With Around 400 KMs Of Driving Range, €36k Starting Price
Named after the small coupe produced from 1997 through 2002, the Puma rolled out in 2019 with styling credited to a team led by Thomas Morel. The B-segment crossover indirectly replaces the Fiesta in Ford’s European lineup, boasting a selection of 1.0-…
The Numbers Lied: GM Is Beating Ford in EVs
Since taking the helm of Ford Motor Company (F -0.16%) in late 2020, CEO Jim Farley has been hyping the automaker’s electric-vehicle plans. In late 2021, Farley said Ford would be America’s No. 2 EV maker by the end of 2023, with plans to…
Ford Is Losing A Lot Of Money In Electric Cars — But CEO Jim Farley Is Charging Ahead
Jim Farley, the CEO of Ford, was pulling a U-turn in an electric vehicle. The reason? An elusive charging station. “Where’s the charger? This is always what happens to me,” he said good-naturedly, as he turned his F-150 Lightning around,…
Ford Delays Electric Explorer Launch Until Next Summer
The all-electric Ford Explorer will hit the market about six months later than expected. Ford informed workers at its Cologne plant Thursday that it will be delaying the launch of the electric Explorer. Ford unveiled the electric version of its best-selling SUV in March,…
Ford Revs Up Electric Truck Output, Testing Mainstream EV Demand
Ford said Tuesday it has restarted assembly of its F-150 Lightning electric truck and is now driving to triple the production rate, setting up a multibillion-dollar test of whether mainstream U.S. truck buyers are ready to switch to an EV. …
Ford Set To Lose $4.5 Billion On Electric Vehicles This Year
Ford Motor Company announced it is projected to lose a whopping $4.5 billion from electric vehicles (EVs) this year, up from the previous projected loss of $3 billion. The company released its second-quarter financial results on Thursday. The U.S.-based automaker’s EV division, called “Ford Model…
Ford Beats Second Quarter Expectations With $1.9B Net Income Despite EV Costs
Ford Motor Co. beat Wall Street expectations with its second quarter earnings report released Thursday, increasing revenue 12% to $45 billion from the same period in 2022; a net income of $1.9 billion, and adjusted earnings before interest and taxes…
Nissan Follows Ford, GM and Adopts Tesla Charging
Nissan is the latest car manufacturer to ensure that its electric vehicles can use Tesla chargers. Nissan announced an agreement with Tesla on Wednesday to adopt the North American Charging Standard, or NACS, beginning in 2025. Nissan’s first battery-powered SUV, the Nissan Ariya,…
