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#Niron

GM invests in Niron Magnetics for EV motor magnets

General Motors (GM) has entered a strategic partnership and investment in Niron Magnetics, a company that has developed a sustainable magnet material free of rare earth minerals for use in electric vehicle (EV) motors. The technology aims to reduce the…

New Made-in-America Magnet Could Make Cheaper, Greener EV Motors

Did you know GM invented the domestic, affordable permanent magnet? Before this neodymium-iron-boron magnet came along in 1984, electric motors, generators, audio speakers, hard-disk drives, and the like had to make do with pricey samarium-cobalt magnets. Now 90 percent of…