Amidst a geopolitical and economic landscape fraught with uncertainty, VinFast, the Vietnamese electric vehicle manufacturer, is positioning itself for success with a diversified strategy. By offering a range of products and targeting multiple markets, the company is creating a unique advantage in the rapidly evolving automotive industry.
The European Union (EU) has emerged as a key partner for Vietnam, with the Vietnam-EU Free Trade Agreement (EVFTA) boosting trade. This growing economic cooperation has created favorable conditions for Vietnamese companies like VinFast to expand into the European market. The company’s multi-product, multi-market strategy, combined with strong economic ties between Vietnam and the EU, positions it to compete effectively in the global automotive market.
VinFast is also expanding its global reach, with new dealerships in the Philippines and the Middle East, and assembly plants in India and Indonesia. These efforts are supported by local governments, underscoring the company’s role in advancing electric vehicle adoption.
In Europe, VinFast has partnered with Bosch for access to 700,000 charging points and with Mobivia for aftersales services. These collaborations ensure a comprehensive service system and seamless electrification experience for European consumers.